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A Forum to discuss Public Health Issues in Pakistan

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    Price Elasticity of Demand

    The Saint
    The Saint
    Admin


    Sagittarius Number of posts : 2444
    Age : 51
    Location : In the Fifth Dimension
    Job : Consultant in Paediatric Emergency Medicine, NHS, Kent, England, UK
    Registration date : 2007-02-22

    Price Elasticity of Demand Empty Price Elasticity of Demand

    Post by The Saint Fri Aug 28, 2009 3:32 pm

    In economics, the elasticity of demand is how much the quantity demanded changes when there is a change in price. This is normally measured in a percentage.
    If the demand for a product is very ELASTIC, it will change alot as the price changes. So, if the price drops, lots more people will buy it because the price is lower. If the price rises, lots of people will decide not to buy because the price is too high. As you can see, elastic demand is for products that people like but don't have to have.

    If the demand for a product is very INELASTIC, it won't change much even if the price changes. For example, if something is very unappealing because it is super ugly or very pricey to maintain, the demand will be inelastically low -- no matter what you do to price, people won't want to buy it. On the other hand, if there is something people really need and there's only one source -- such as a medicine still under patent -- they are likely to buy it even if the price goes up as long as they can scrape together the money.
    Elasticity of demand is a demand relationship in which a any given percentage change in price will result in a larger percentage change in the quantity demanded. The more demand expands or contracts after a price change the greater the elasticity. For example, if a 'goods' has a close substitute such as chicken substituted for steak the steak is 'elastic'. If the price for steak goes up consumers can choose something else to satisfy their dinner meal. However to fully understand elasticity of demand an example of inelasticity of demand is needed. Milk is usually said to be inelastic because there is no close substitute. ( it is true there is powdered and condensed milk but these 'goods' are not powerful enough to affect demand for milk) If the price of a gallon of milk goes up consumers will still purchase the milk. Usually consumer reasoning boils down to a decision about luxury verses necessity.
    The price elasticity of demand, sometimes simply called price elasticity, measures how much the quantity demanded of a good changes when its price changes. The precise definition of price elasticity is:

    The percentage change in quantity demanded divided by the percentage change in price.

    ED = (percentage change in quantity demanded) / (percentage change in price)

    Economic factors determine the size of price elasticities of individual goods. Elasticities tend to be higher when the goods are luxuries, when substitutes are available, and when consumers have more time to adjust their behavior.

    When ED > 1, the good has price-elastic demand. In this case a price decrease increases total revenue.

    When ED < 1, the good has price-inelastic demand. In this case a price decrease decreases total revenue.

    When ED = 1, the good has unit-inelastic demand. Under this condition total revenue stays the same even when the price changes.

    When ED = 0, the demand is completely inelastic.

    When ED is infinite the demand is completely elastic. Even the tiniest change in price causes a huge change in quantity demanded, so huge that, for all intents and purposes, we can call the response infinite. When demand is perfectly elastic, then no matter how much people are buying, the demand curve will be a horizontal line. The demand for a single brand of salt may fall into this category.
    The Saint
    The Saint
    Admin


    Sagittarius Number of posts : 2444
    Age : 51
    Location : In the Fifth Dimension
    Job : Consultant in Paediatric Emergency Medicine, NHS, Kent, England, UK
    Registration date : 2007-02-22

    Price Elasticity of Demand Empty Re: Price Elasticity of Demand

    Post by The Saint Fri Aug 28, 2009 3:33 pm

    Calculating the Price Elasticity of Demand

    You may be asked the question "Given the following data, calculate the price elasticity of demand when the price changes from $9.00 to $10.00"

    First we'll need to find the data we need. We know that the original price is $9 and the new price is $10, so we have Price(OLD)=$9 and Price(NEW)=$10. Lest assume further that From the chart we see that the quantity demanded when the price is $9 is 150 and when the price is $10 is 110. Since we're going from $9 to $10, we have QDemand(OLD)=150 and QDemand(NEW)=110, where "QDemand" is short for "Quantity Demanded". So we have:

    Price(OLD)=9
    Price(NEW)=10
    QDemand(OLD)=150
    QDemand(NEW)=110

    To calculate the price elasticity, we need to know what the percentage change in quantity demand is and what the percentage change in price is. It's best to calculate these one at a time.

    Calculating the Percentage Change in Quantity Demanded

    The formula used to calculate the percentage change in quantity demanded is:

    [QDemand(NEW) - QDemand(OLD)] / QDemand(OLD)

    By filling in the values we wrote down, we get:

    [110 - 150] / 150 = (-40/150) = -0.2667

    We note that % Change in Quantity Demanded = -0.2667 (We leave this in decimal terms. In percentage terms this would be -26.67%). Now we need to calculate the percentage change in price.

    Calculating the Percentage Change in Price

    Similar to before, the formula used to calculate the percentage change in price is:

    [Price(NEW) - Price(OLD)] / Price(OLD)

    By filling in the values we wrote down, we get:

    [10 - 9] / 9 = (1/9) = 0.1111

    We have both the percentage change in quantity demand and the percentage change in price, so we can calculate the price elasticity of demand.

    Final Step of Calculating the Price Elasticity of Demand

    We go back to our formula of:

    PEoD = (% Change in Quantity Demanded)/(% Change in Price)

    We can now fill in the two percentages in this equation using the figures we calculated earlier.

    PEoD = (-0.2667)/(0.1111) = -2.4005

    When we analyze price elasticity we're concerned with their absolute value, so we ignore the negative value. We conclude that the price elasticity of demand when the price increases from

    $9 to $10 is 2.4005.
    Dr Abu Zar Taizai
    Dr Abu Zar Taizai


    Aries Number of posts : 1163
    Age : 58
    Location : Pabbi Nowshera
    Job : Co-ordinator DHIS: District NowsheraAnd Coordinator Public Health
    Registration date : 2008-03-09

    Price Elasticity of Demand Empty Re: Price Elasticity of Demand

    Post by Dr Abu Zar Taizai Sat Aug 29, 2009 2:57 am

    Contribution مگنفیسنٹ
    ameen
    ameen


    Number of posts : 105
    Registration date : 2009-01-13

    Price Elasticity of Demand Empty Re: Price Elasticity of Demand

    Post by ameen Sat Aug 29, 2009 6:35 am

    Dear Sir,
    Thank you for uploading the
    the lecuure.

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    Price Elasticity of Demand Empty Re: Price Elasticity of Demand

    Post by Sponsored content


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